U.S. Department of Agriculture, Food and Nutrition Services, Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) – Loving Support Makes Breastfeeding Work Materials
http://www.nal.usda.gov/wicworks/Learning_Center/support_materials.html#pamphlets

“Embarrassment: Don't Shy Away from Breastfeeding”
http://www.nal.usda.gov/wicworks/Learning_Center/LS/pamphlets/Embarrassment.pdf

Abstract
Breastfeeding in public is one of the most common concerns breastfeeding women share. Pregnant and breastfeeding women receive helpful suggestions on ways to help ease their concerns about breastfeeding in public. Women are encouraged to share their feelings and concerns with family, friends, and other women with breastfeeding experience.